Best-selling authors of Megatrends unveiled as guest speakers at the World Nutrition Forum 2012

(21.07.2012) International best-selling author, John Naisbitt, and the Director of the Naisbitt China Institute in Tianjin, Doris Naisbitt, will deliver their guest speech on Day One of the 5th World Nutrition Forum in Singapore.

With less than three months until the doors open on one of the world’s most sought-after events in the animal nutrition industry, the World Nutrition Forum 2012 (, BIOMIN has announced the attendance of Doris and John Naisbitt, authors of international bestsellers such as Megatrends and Mind Set.

Doris and John Naisbitt

John Naisbitt's first book Megatrends (1982), the result of almost ten years of research, was on the New York Times bestseller list for two years, largely topping the list at #1. Megatrends was published in 57 countries and has sold more than 9 million copies. His international bestsellers sold more than 14 million copies.

After his studies in Utah, Harvard and Cornell, John Naisbitt worked as an executive for IBM and Kodak. In 1963 he went to Washington where he became the Assistant Secretary of Education to President Kennedy, and Special Assistant to President Johnson. Since the global success of Megatrends, another 12 books have followed. He is the recipient of 17 honorary doctorates in the humanities, technology and science.

Widely acknowledged as the World's Leading Futurist, John Naisbitt's current focus is on China, which he has been studying and visiting for more than 40 years, first in 1967. A former professor at Nanjing University, he is currently professor at Nankai University, Yunnan University, Yunnan Normal University and Tianjin University of Finance and Economics.

Doris Naisbitt, an observer of global social, economic and political trends, is the Director of the Naisbitt China Institute in Tianjin, China and co-author of the bestseller Megatrends China: Eight Pillars of a New Society. She holds professorships at Nankai and Yunnan University, and at Yunnan Normal Universities in China and Skolkovo Open University. In her biweekly column in China Youth Daily, China’s second largest newspaper, she addresses China’s young generation. The column is also published in Youth Digest, the largest Youth magazine in China.

Based on the research of the NAISBITT CHINA INSTITUTE John and Doris Naisbitt are currently working on an analysis of China’s key economic, cultural and political transformations and their impact on the global business landscape. This will also be the topic of their guest speech on the first day of the World Nutrition Forum.

John and Doris Naisbitt will join a list of over 40 industry experts already confirmed to speak at the World Nutrition Forum, including John Gilbert (Foodlife International, UK), Barton S. Borg (Murphy Brown LLC, USA), Julian MADELEY (International Egg Commission, UK), Wentzel GELDERBLOM (PROMEC, South Africa), and many more.

The congress will be attended by more than 700 industry representatives and opinion leaders from all over the world, opening the floor to challenging discussions on and around “NutriEconomics®: Balancing Global Nutrition & Productivity”.

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