Hills Prescription Diet y/d voted best new product in 2012
(24.03.2013) In an age of constant innovation, a new veterinary product that truly makes a difference in the life of practitioners and their patients is a real breakthrough.
Among many new veterinary products and services, it was HillsTM Prescription Diet y/d Feline, formulated to support thyroid health, that vets considered the best new product of 2012.
In an independent survey conducted in January, CM Research asked 343 vets who currently work in small animal practice in UK to rate new products, including pharmaceuticals, foods and services offered to them.
Thirty-one percent of veterinarians named Hills y/d the best new product of 2012. The rating was more than three times higher than the second best product and far above all others mentioned.
Hills y/dTM Feline is the first and only clinically proven nutrition to support cats thyroid health when fed as the sole source of nutrition without medication, radioactive iodine therapy or surgery.
Even specialists appreciate this new nutritional solution. Sarah M.A. Caney, RCVS Specialist in Feline Medicine, said In the past, we had three choices for supporting thyroid health. However, there are cases that cannot be managed by these options for a variety of reasons. It is fantastic to now have a nutritional option.
HillsTM Prescription DietTM y/dsTM recognition by UK veterinarians is a great example of how Hills commitment to the profession and dedication to providing unique and beneficial nutritional solutions makes a difference for vets in practice and helps improve the lives of their patients.
To find out more about Hills Prescription DietTM y/dTM or any of its other products, visit www.hillsvet.co.uk or www.hillsvet.ie.